date: 2014,may
client: Taiwan society
Chieh-Ting,Lee - Branding / Layout Design / Project Planning
CONCEPT
2013-14 Taiwan has faced a serious social problem which has tremendous negative effect to us.It deeply influenced our daily life and things which was close to us.Firstly, Initial education sets correct values up in elementary school stage. In order to present the contradiction between society and text book, we use the textbook content of primary education to compare with the original intention of education and social problems.we hope it can make people remember what they forgot in their elementary time.
We combine the social issue with four Primary school textbooks , there are four major subjects in 1970 ~ 1991 :Mandarin, Mathematics,Natural science,Social Science. The four subjects matched by four different social issues .According to the origin editing goal we tried to find out the opposing problems. We combine the modern illustration and the old comic style which was used in past time as main style . The series talked about how contradiction the reality is.