Taiwan elementary school

date: 2014,may
client: Taiwan society
Li-Wen, HO - Illustration / Project Planning / Color Scheme 
Chieh-Ting,Lee - Branding / Layout Design /  Project Planning
 

CONCEPT
 
2013-14台灣發生了許多嚴重的社會問題,層面擴及我們的周遭與生活,價直觀念的影響讓我們對事情做出了錯誤的判斷,小學是價直教育最早的時候,我們希望藉由小學的體系反思現在的社會問題與現象,重拾人們忽視的美德。我們保留了民國早期的水彩畫風與課本的形式但是將內容中的主角:小孩替換成大人,藉此反諷社會的教育跟結果的衝突。
 

2013-14  Taiwan has faced a serious social problem which has tremendous negative effect to us.It deeply influenced our daily life and things which was close to us.Firstly, Initial education sets correct values up in elementary school stage. In order to present the contradiction between society and text book, we use the textbook content of primary education to compare with the original intention of education and social problems.we hope it can make people remember what they forgot in their elementary time.
We combine the social issue with four Primary school textbooks , there are four major subjects in 1970 ~ 1991 :Mandarin, Mathematics,Natural science,Social Science. The four subjects matched by four different social issues .According to the origin editing goal we tried to find out the opposing problems. We  combine the modern illustration and the old comic style which was used in past time as main style . The series talked about how contradiction the reality is. 

 
 
我們將社會問題結合在小學課本中,在民國69~80年國小的主科目:國語 數學 自然 社會四個科目,四種主科講述四種領域的社會問題,根據當初的編輯宗旨來找尋違背的社會問題,風格呈現以現代結合過去的宗旨呈現,每本課本中的人物來自對台灣人的觀察希望呈現出紛雜的社會,人物以大人回去上小學為設計宗旨,以嘲諷和社會議題結合讓大人呈現荒誕與奇異的言行與觀念,同時也符合原始課本的樣式。
 
We combine the social issue with four Primary school textbooks , there are four major subjucts in 1970 ~ 1991 :Mandarin, Mathematics,Natural science,Social Science. Each subject talks about four different social issues. According to the origin editing gist, we find out the opposing issue which is still a problem in our society. By mixing the modern society with the old comic style as main tone we can enrich the imagine of the old time though contemporary technique. The main style presented as comic to show how ridiculous and funny the problem is. Also it will match the original text book which is used in past.
作品中所有大人穿上小學服裝,根據舊課本的章節重新將社會問題改編入其中。從所有的社會問題找出缺失的美德,國語:正義與誠實,數學:平等與負責,自然:功德與博愛,社會:合作,課本的順序是:國數自社我們對社會問題提出觀點與最後的解答:合作,希望提出自身對社會問題的解答。
 
All the adults in this work are dressed the grade school uniforms ,and all the contents are written basis on the social issues.In order to find out the missing part of the current issues we give each subject the matching issues: justice-Mandarin, equal right and responsibilty-Mathmatics, Civic mindedness-Nature science, cohesion-social science. Finally we hope to purpose our answer -Cooperation to the core shortage of the society.

 
 
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