Motion Meaning,and Messages

The world is in motion… thus understanding motion as a means to create an experience and enhance communication has growing importance. To that end, motion is richly engaging, visually compelling, and holistically captivating and the ease with which motion graphics can be created means that our role as intelligent consumers and producers of motion design is becoming more and more essential. This presentation will address principles and strategies of Motion Design through the lens of storytelling and narrative. It will examine communication through motion holistically with the aim of empowering the audience to produce, critique, evaluate and commission motion graphic communication by establishing a vocabulary and framework that is grounded in storytelling. Motion Design is a richly engaging, visually compelling communication form that has application in Interface Design, Kinetic Narrative, TV and Film titles, Motion Graphics, Brand Building, and User Experience. Motion Meaning,and Messages

date: 2015,Dec
client: TaiwanTech
size: 594*841cm

The poster series talk about a speech which was hold in Taiwan tech. The topic was about “motion meaning, and Messages”. I started the experiment by using the particles on the poster by assigning them the organic shape and color gradient which refers to the old-new process. With switching the color on web banner more viewer can easily understand that the same words can be transformed in to different meaning, so it can be good match to the topic of the speech.I use four bright colors to draw more attention in the campus.

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